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Three Internet Advertising Techniques.
By : Stephen Jorgensen
The basic rules have NOT changed, with your advertising
of products or services on the internet, you should consider
3 major ideas.
The most important thing to consider in Internet Advertising
is the best place to put your ads. You must zero in on the
target audience. You have to find out who you are trying to
reach and write the types of things they are most likely to
be interested in.
It is very easy to target audiences in the print market and
even in internet market publications. Look into smaller
publications. Check out specialized online newsletters,
and emailed magazines, known as e-zines. There are
specialized publications pertaining to just about every
business or occupation , or sports or hobby. You can zero
in on these smaller publications to reach your target audience.
For instance you can run the same ad for business opportunity
in e-zines and you will often get different results. One ad
was run an e-zine and that has over 250,000 readers, and the
same ad was run in a smaller e-zine with: 8,000 readers.
The first ad pulled 150 inquiries. With only ten sales. The
second ad which ran in the smaller news letter pulled 50
inquiries. It had seven sales.
Why did they have such different results.? The ads in the
first newsletter went to a larger number people but not that
many were interested in business opportunities. The second
newsletter ad, went to 8,000 people who were interested in
possible business opportunities. So it had a better
percentage that turned in higher actual sales.
You have to find your target audience. Then you have to
write an ad which targets your audience .
In an advertising campaign, you need to develop a lot of
different classified ads. Writing classified ads is a
trial and here error process. Even great ad writers find
their better ads by trying many different ads. Then you
run the ad to see how many inquiries it pulls.Thats the
only way to see what works, you test each ad. Sometimes
a change of only a word or two will make an unprofitable
ad a top selling ad.
Here are are some inportant guidelines to writing a good
classified ad:
You have to make sure that you key each ad. This key tells
you where the ad response came from. Print ads always add
something in the reply address to tell you which publication
the person is ordering from. So they put box so and so as
the address, and then change the box name and number.for
each different ad. For email, you can request the customer
to enter certain information in the subject box. Then when
you receive a response you can tell by the subject matter
where he saw the ad.
These are the three most important factors to consider in I
nternet classified Advertising. Reach your target audience,
write good ad copy, focus on the target audience, and make
sure your ads are keyed so you can find out which ones pulls
and which ones do not.
by Stephen Jorgensen of Advertisingscreensavers.com
We have invented a new advertising method, FREE animated screen-
savers that allow YOU to insert your own AD, (for FREE too).
check our FREE savers:
http://www.advertisingscreensavers.com /new.htm?saver1
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