You just lost $10.

How does it feel to know you're losing out on $10 or more extra profit every time an order comes in?

That's right. Your web site may be making sales. You may even be earning a profit. Does that mean it doesn't matter to you if you leave half of your "profits" on the table from every transaction?

What if your business is making sales, but only breaking even...or losing money? Learning how to use this technique becomes even more important!

The technique I'm talking about is the "Would You Like Fries With That" technique. It's better known as the upsell.

It simply means that you offer a customer another related product for a small additional charge while they're in the process of ordering from you.

For example, if you're selling them a $29.95 widget, then offer them another widget for only $15. If they're buying a $100 marketing course, then offer them a $25 video to go along with it.

You'll find that a nice percentage of your customers will take you up on the additional offer. All of these additional orders are just money in the bank for you.

Let's take a quick example of what having a good upsell can do for you...

You have a $39.95 digital product which doesn't have any fulfillment cost. You place an ad for $160 and 5 orders come in.

This would be $199.75 in orders. After taking out the cost of the ad, you would have $39.75 in profits.

Let's add in an immediate upsell for another digital product. You offer a related book or "template" to help someone accomplish their goal for $15 extra. Three of the purchasers take advantage of this offer which would equal $45 in profits.

You just doubled your profits without adding any additional costs.

Businesses who earn larger profits from their ads may only increase by 30%. That's nothing to be looked down upon.

Businesses who lose money on the first sale (the majority of businesses overall) may find that using an immediate upsell puts them into profits.

The biggest difficulty in sales comes in the closing. Every good sales person has to work on their closing techniques to constantly refine them.

Once a customer is sold and in the process of ordering, it is the perfect time to tack on a product with additional benefits which they can order for just a little bit more money.

Their credit card is already out of their billfold or purse. They are in an ordering mood.

Below are four upsell examples you've already seen many times...

1. Do You Want Fries With That?
Go to McDonalds, Burger King, or any fast food restaurant. They now have combo meals, value meals, etc. Not only that, but they also offer "King" size portions for a small additional charge.
Go to any restaurant and they will offer you appetizers before your meal...and dessert once you're full!

2. Need Something Useless?
Go shopping at the grocery store or any major retailer. Please take notice of the checkout lines. While waiting to pay you are surrounded by all kinds of low priced items you didn't know you needed.
Items such as candy, tabloids, etc. are being used as upsells to you while you wait to give the store your money.

3. Do You Really Need All 4 Wheels?
If you've ever bought a new car, then you will certainly know about this one. The dealer will usually make a small profit on the automobile you're buying.
The real money comes from options available on the vehicles. You can add all kinds of options to your new vehicle and everyone of them comes with a hefty profit for the dealer selling them to you.
They are masters of the upsell.

4. What If It Breaks?
Not long ago I went to a computer store and purchased a new computer. Guess what? Once I picked out my computer the clerk immediately went into an upsell.
He told me everything that could break on my brand new computer! They wanted to sell me an extended service warranty. I declined the offer and he became frustrated. He was so used to people accepting the upsell that he was in shock someone wasn't buying it.

How many electronic items have you purchased recently where they haven't offered you an extended warranty as an upsell?

Now you know how companies in the retail environment do upsells. What about in the Internet world?

Here are 3 very simple techniques you can use online to profit handsomely from upsells:

1. Immediate Backend

This is probably the easiest method of the three. On this method, you simply put up a thank you page after a customer orders referring them to another product they can buy.
You could also create a thank you page with three or more products with short paragraphs about each one linking to their sales letters. Since this method is usually so easy to setup, many marketers will employ it along with the other techniques below.

2. Extra On the Order Form

Another online technique is to put an upsell on the order form as an additional paragraph with a checkmark to order. If the person is ordering a $97 product, then include an item priced $17 to $29.95 as the possible add-on.
Don't mention this extra add-on anywhere in the sales letter, because it isn't part of what you're convincing them to buy. It is just an additional option they can purchase at a highly discounted rate.
You'll find that a lot of purchasers will checkmark and purchase this add-on giving you extra profit you never would have had.

3. Instant Upsells

Here is an even better strategy. The moment a customer clicks to order your product, you can immediately give them a short page (a few paragraphs only) of additional sales copy about another related product they can add-on as a special offer.

The new Internet automation system at http://www.netofficetoolbox.com has this feature in their shopping cart system as a "Quick Buy Me" option which is very simple and easy to setup.

They also have a special offer module for their Gold subscribers which can analyze which product a customer is ordering and then offer them specials according to what you've setup. In other words, the customer gets a special offer in the shopping cart itself.

Check out their free 30 day trial at:
http://www.netofficetoolbox.com

No matter which method of upsell you choose, you should be using at least one of them. If you're not using upsells, then it's like burning $10 bills every time an order comes in.

Don't ignore one of the easiest ways to increase your profits.

Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month" Click here to Find Out More:
http://www.netbreakthroughs.com

Charming Art in Association of Amazon.com Take a REST ! Just sitting on your comfortable armchair . Searching yours favour from the box and surf from one of largest Book & Dept., Store of the World.

The BannerCo-Op - 1-1 Exchange + Cash