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There are three common situations where the brain is more than likely to shut down.

Conflict... One of the ways to turn off the brain involves the use of conceptual conflicts. Ironically, conceptual conflict can also turn on your brain and stimulate creative thought, but only if you have been successful in resolving small amounts of conflict in similar situations. Such a back ground will have provided you with a reservoir of confidence you can tap regarding the new question.

However, the insecure person may look at the difference between the expected outcome and the real result and sigh: "I'm wrong again. I can't do this." If the problem appears unsolvable or out of reach, we may just give up before we ever get started.

Overstimulation... Have you ever decided to clean the garage, but after inspecting the area, decided to take a nap? Have you ever committed yourself to a night of preparation for a big presentation, but once you scanned the material and noticed how overwhelmingly difficult it seems, decided to do other tasks that were long overdue?

These are classic examples of flight behavior. Despite your good intentions of cleaning or preparing, you gave up before you started. The tasks were so large that you didn't know where to begin. Was your brain stimulated? Yes, but it was so over-stimulated that it shut down, and the outward behavior may have been physical. You find yourself very tired: "I'll clean the garage after I take a nap." You might even get sick: "I was so nervous about the presentation that I got nauseous."

To avoid shutting down your brain from overstimulation, break a large or difficult into several steps, then tackle the project a step at a time.

Understimulation... The more popular term for this condition is boredom. Whenever a behavior is repeated to the extent that it is habitual, the brain shuts down. Shouting at a child to "Sit down and shut up" will grab their attention and they will respond for a while, but if you choose to begin every day with that command, the child will suddenly "go deaf" and not even hear you.

Closely allied with the repetition of behavior is the familiarity of the subject matter. When you announce to your team that the next day will be devoted to smile training for customer service, they greet you with a moan, "smile training again!"

The familiar is usually not a great motivator. Perhaps the key to interest is making the familiar seem strange. For example, setting up role play situations where your team members get to act out the part of customer and service representative in a variety of situations. Try something new. Don't fall asleep in your comfort zone.

As we have seen, there is a thin line between the actions that turn the brain on and off. By taking advantage of how your brain works, you can increase your creativity, reduce boredom, boost recognition of opportunities and accelerate achievement of your goals.

In other words, it will get your attention.

About the Author...
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Gary Lockwood is Increasing the Effectiveness and Enhancing the Lives of CEOs, business owners and professionals.
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