Please read Chinese with BIG5
How to Market Your Business While You Sleep;
By : BY: Suzanne Falter-Barns
For many Net marketers, marketing is a love-hate relationship.
We love the traf.fic and salљ that a good push brings but we
have to force ourselves to do it.
So lately, I've been looking for systems anyone can implement
that get the job done while you're pursuing other interests. The
Net really is designed to do exactly this - so let's take
advantage of it.
Please do note, these tasks are specifically chosen for anyone
who is interested in building platform - or attracting a much
broader audience so they can be appealing to media, publishers,
etceteras. (Please see my bio box below for more on this.)
Also, please note some of these tasks rely on a virtual
assistant to implement. These are long-distance assistants who
help you get things done via email, phon and the Net. They can
be found simply by googling 'virtual assistant'.
Basic Monthly Marketing System:
1. Regular ezine submission
There's no getting around it. Ezines aren't quite as important
as they once were, but they still need to be on your to-do list.
So automate the process by getting an easy to use template from
Constant Contact or one of the other broadcasters - or finding a
VA who will set up and broadcast the issues for you.
2. Use ezine articles to generate online articles. Simply take
the essay out of your ezine, and turn it into an online
promotional article. That means adding a bio box at the bottom
that leads folks back to your ezine sign up list. Best way to do
that is by adding a valuable bonus. Then use an article
submission service to submit your articles. You can also
purchase a really good submission list to email your article
to.
3. Additional paid spots that match your market. In addition to
your own submission list, consider adding a few high profile
paid positions. I like www.ideamarketers.com and the article
bank at www.accpow.com for reaching the
coaching/therapist/speaker market. Make sure any paid spots you
choose are targeted to your people.
4. Monthly PR release on PRWeb. Once per month, decide on a
newsy aspect of your business you'd like to promote and then
post a PR release on prweb.com. The key is to find something to
talk about that mainstream media folks can honestly use. You
may need to generate a survey or track down research in your
field to make it newsy. Then post away. You can do this
relatively inexpensively.
5. Quarterly postcard to TV, print media, using media short
list. Once you've put together a 'short list' of your favorite
top mainstream media contacts (I have a great list of 50
contacts on my site at getknownnow.com) send them a note. I
like making up a short run of 50 fun postcards, and then sending
one out each quarter. Make sure the card has a helpful tidbit
they might consider posting on a wall. Continuity counts here!
You can hire a VA for this one.
6. Regular blog posts using old ezine content. No time for blog
posting? Don't worry. Do this with the help of your VA. Just
have them go through your old ezine archive, and select choice
bits to post. Make sure you alert your ezine list when you've
posted on your blog.
7. Automate your blog promotion. Include your blog in a MyYahoo
page on http://www.my.yahoo.com, so it gets spidered by Yahoo
robots. Cover blog directories and SE's, like
http://www.submitfire.com , http://www.blogdex.net ,
http://www.popdex.com , and http://www.technorati.com .
http://www.masternewmedia.org/rss/top55/ is the most
comprehensive list of these. Get a VA to spend a day submitting
that'll help for sure!. Also take full advantage of pinging,
RSS feeds, and Trackback capabilities available through most
blog creation sites.
8. Pitch five speaking possibilities per month. Have a VA do
some hunting on Google and Yahoo for conferences that are just
being set up. Specifically have them look under RFP + Conference
+ [YOUR FIELD]. RFP's are 'Requests for Proposals'. Then have
them do the submission, using an electronic speaking kit that
you've already got set up online, as well as your suggested
topics.
9. Set up frΉ teleclasses through partner sites every month
Ideally, you'd deliver two to four teleclasses per month. While
your VA is searching out sites that offer conferences, have her
contact the same sites to see if you can speak to their members
in a frΉ or fee teleclass.
10. Promote your teleclass on www.seminarannouncer.com I love
this site. They really get the word out and help you fill
teleclasses. And if your class is free, so is their service!
Just make sure the topic is one people genuinely want to know
more about, and it will fill up with targeted prospects. Make
sure to close your teleclass with class notes that lead people
back to your ezine sign up and more.
2005 Suzanne Falter-Barns LLC. Suzanne Falter-Barns' website at http://getknownnow.com offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her fr.ee ezine, Expert Status, and receive her frΉ report, "Top 50 Media & Book Contacts".
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