We have to be very clear on what we're doing, why we're doing it
and making sure it's still relevant to those we serve.

We often do things simply because we've always done them. Now,
more than ever, we need to constantly evaluate our processes,
systems, products and policies to make sure they still
accomplish our intended results.

The needs of our customers change. Our abilities to serve our
clients transform. And the priorities of those we serve can
shift.

Number 43 of "101 Things I've Learned in My 50 Trips Around the
Sun" is, "Making money is hard. Finding ways to serve isn't hard
at all. If you put your emphasis on serving instead of on
earning, the money will come." http://SuccessNet.org/reports.htm

Action Point
Take the time to determine what your clients and customers truly
want. Ask them. Find out what problems they're facing. Suggest
solutions to those problems. Innovate ways to make their lives
easier, more rewarding, less frustrating, less costly and more
comfortable.

When you serve, and when you serve well, you'll be rewarded for
your efforts.

Remember, we all have customers. And they may not look like
typical customers or clients. They might be a co-worker, a
vendor or supplier. We all serve someone. Let's do our best to
serve them well.